Hypertune homepage: before and after
The homepage now names what Hypertune is, a game optimizer and FPS booster for Windows PCs, in the title, meta description, H1 and first paragraph.
Eight sections change. Six get new copy (Hero, Introducing Hypertune, Packed with features, Pricing, Explore the technology, FAQ with six new questions and FAQ markup), and two get image alt text only (Problem, Join cards). Every other section stays exactly as it is.
Below the text changes are 7 conversion suggestions for a shorter path to pricing. Clarity heatmaps will confirm or reorder them.
What Google reads
Was: Hypertune [em dash] Ultimate PC Optimization for Gaming & Esports
Was 160 characters, so Google cut it off.
Was: Boost your gaming performance with one click.
- SAVE 50% badge at $69.99. At $69.99 a year against $119.88 it's about 41% off, so the badge, the "50% OFF Annual plan" offer bar and the "50% OFF" promo card no longer add up.
- Free trial in the footer. The footer still says "Try Hypertune for free for 7 days", but the 10 Oct pricing note says the trial isn't featured. This also decides whether the FAQ can ask "Is Hypertune free?".
- Game Hub or Game Profiles. The app's sidebar in the screenshot still says Game Profiles, while /technology and the feature list say Game Hub. Also confirm the six games named.
- The 130 to 210 FPS graphic. That's a 62% jump, above the approved "up to 60%", and it doesn't say which game or PC it's from. The same goes for the carousel's "Average boost" ranges (for example 30 to 200 FPS for CS2).
- Trusted-by logos and testimonials. "Trusted by Riot, EAC, BattlEye, Valve", the anti-cheat logo strip and "used by Tier-1 pros" need permission or a source. The Shroud, Subroza, Tarik and ShaZam testimonials are hidden but still in the page code.
- Smaller items: the app-update part of the Customization description, and which FAQ answers to keep where the new and existing questions overlap (cost, safety, high-end PCs, uninstall and cancel).
Sections in this report: Hero · Problem · Introducing Hypertune · Packed with features · Pricing · Explore the technology · FAQ · Join cards · Conversion suggestions. Unchanged and not shown: Boosts FPS in all games, the anti-cheat cards, How it works, the "Your FPS ceiling just moved" banner and the footer.
The AFTER screenshots come from our rebuild of the page, so small layout differences aren't proposed changes. Only the text below each pair is.
Hero
Why: Puts "game optimizer" (US 250) in the H1 to match the title, and both homepage keywords, "game optimizer" and "FPS booster" (US 1,600, global 12,000), in the first sentence. It also states the platform once, as agreed on the 12 Oct call. Keeps "one click" from the current H1.
Problem
Visible text is unchanged. Only the alt text of the two switch images changes.
Why: Both images show an on/off switch, not a game screen, so the earlier suggestion of an FPS-counter alt was wrong. Alt text should describe the image, so there's no keyword here.
Introducing Hypertune (with the stats strip)
Why: The CPU card never said what CPU Overclocking does. The wording comes from /what-hypertune-changes ("codes" fixed to "code"). The 60% line now says what it measures, so it matches the meta description and supports "FPS booster" (US 1,600). "Debloat Windows" uses the app's feature name, Windows Debloating (lesson 8). "cpu overclocking software" (US 350) stays with /technology.
Packed with features
Live shows whichever tab is auto-rotating at the moment of capture, and the tab descriptions aren't visible at desktop width. The AFTER shows the active tab's description under the screenshot.
Why: The H2 targets "pc optimization" (US 250, global 1,100). The homepage already ranks 8.4 for it in Search Console with 530 impressions in 3 months, and no other page owns it. The old tab lines just repeated the tab names. The new ones name what's on each screen, using the app's own labels (lessons 7 and 8). Naming the games matches searches the homepage already gets: "fortnite optimizer" (43 impressions) and "hypertune rust" (100 clicks).
Pricing
Why: This isn't an SEO change. Austin set $69.99 a year from 16 October, so the card has to match the new FAQ answer. The SAVE 50% badge and offer text need his call (see the confirm list).
Explore the technology
Why: The link text now carries /technology's main keyword, "optimize PC for gaming" (Bobby, 7 Oct; Ahrefs traffic potential 1,200). "Find out more" tells Google nothing about the page it points to. The desktop image labels a panel "Game Hub", which supports using that name.
FAQ
The nine live questions stay. Six new ones are added after them, under the existing heading "Your questions, answered." FAQPage markup for the new six is in the page head.
Why: Each question answers a search the homepage already gets, or should get. "what is hypertune" (US 20, global 30), "hypertune download" (US 30, global 200), price and free-trial searches (821 Search Console impressions), "is hypertune safe / legit" (442) and "does hypertune work / worth it" (418). The cancel question is the one buyers ask before paying. The steps come from /tutorial and the app's own labels (lesson 7). Live has Organization and SoftwareApplication markup but no FAQPage markup. Google only shows FAQ results for government and health sites, but Bing and AI assistants still read it.
Join cards
Visible text is unchanged. The three images have no alt text today. The footer is shared, so this fixes every page.
Why: Images without alt text are invisible to Google Images and screen readers. No keyword, just an accurate description.
Conversion suggestions beyond the text
Based on Vinny's read that the page scrolls too long, people get lost in the middle before pricing, and the graphics don't sell. Som adds that most visitors never get past the first screen. Vinny is pulling Microsoft Clarity heatmap and scroll data to confirm, so treat the order below as a starting point. The "Boost my performance" button stays as it is, per Austin's team.
- HeroShow the price and the guarantee on the first screen.Add one line under the "Boost my performance" button: "From $9.99 a month. 7-day money-back guarantee."
If most visitors leave on the first screen, they leave without ever seeing what it costs or that it's risk-free. Today the price is about 6 screens away. This adds no new section, just one line.
- PricingMove Pricing up to straight after Introducing Hypertune and the stats strip.The game carousel, the anti-cheat cards and Packed with features would move below it.
This cuts the distance to the price roughly in half (from about 5,100px to about 2,800px at desktop). The sections moved below pricing are supporting proof for people who want more, not steps everyone has to scroll through. It's also where Vinny sees people getting lost.
- Anti-cheat and rollback cards, plus the logo stripMerge these into one trust row and drop the separate section.For example: anti-cheat logos plus "Roll back any tweak in one click", placed under the hero or next to pricing.
The page says "anti-cheat safe" in the hero, the CPU card, the carousel subtitle, this section, the banner and the FAQ. Saying it once, with the logos, near the decision point does more than six repeats spread down the page. This removes about 540px. The logos still need Austin's sign-off.
- Packed with featuresCut this section to the three tabs that add something new, or fold it into Introducing Hypertune.Keep Game Hub, Customization (Windows Debloating) and Restore Point.
The Optimization tab repeats the five Introducing cards, and the tab descriptions aren't even visible at desktop. One screenshot with a few clear labels does more than six tabs that rotate on their own. This is the main "lost in the middle" block, at about 950px.
- Problem (130 to 210 FPS graphic)Make the first graphic prove something.Label the game and the PC it was measured on, and match the number to the approved claim. Or swap it for one real before-and-after from the carousel data.
This is the first thing people see after the hero and the strongest selling point, but right now it's an unlabeled number (62%, above the approved "up to 60%"). An unlabeled number reads as decoration, while a labeled one reads as proof. Austin to confirm the figures.
- How it worksShrink the four-step zig-zag to one line, and put it under the pricing card.For example: "Download, scan your PC, switch on the boosts you want."
The steps are out of order: "Run optimization" comes before "Scan your computer", and the Scan step repeats "install". At 686px it's a lot of scroll for a simple install. Close to the price, it answers "what happens after I pay?".
- Mobile, whole pageAdd a slim sticky bar on phones with the price and the existing "Boost my performance" button.
At about 12,000px on a phone, the button is out of view for most of the scroll. A sticky bar keeps it one tap away without adding any section. Clarity's mobile scroll map should show whether this is needed past the second screen.
Also worth checking: the "50% OFF" offer shows three times (offer bar, promo card and pricing), and its countdown ends tonight, 15 October. An expired offer still showing tomorrow would cost more trust than any of the changes above.